The e-commerce industry in the Philippines has grown significantly in recent years as more companies choose to offer their goods on well-known online marketplaces like Shopee and Lazada. Even while these platforms may provide a quick and easy option for businesses in the Philippines to sell goods online, there are several compelling reasons why they should consider creating their e-commerce website.
In this post, we'll look at how having your e-commerce website may shift the game for Philippines businesses.
Control Over Branding and Customer Experience
When a business uses an e-commerce marketplace like Shopee or Lazada, they are limited in terms of branding and customization. The marketplace controls the look and feel of the storefront, which can limit the ability to establish a unique brand identity. You have total control over branding, customization, and the consumer experience when you have your e-commerce website. These may assist you in standing out from the crowd, establishing consumer loyalty, and developing a distinct brand identity.
Lower Costs in the Long Run
While utilizing a third-party marketplace may appear to be a more appealing alternative owing to reduced upfront expenses, having your e-commerce website might save you money in the long term. Marketplaces impose fees for each transaction, which can quickly mount up. You have more control over pricing with your website, which may result in cheaper expenses and larger profit margins.
Improved Customer Data and Analytics
When a business sells on a marketplace, they often have limited access to customer data and analytics. On the other side, you have complete access to customer data and analytics through your e-commerce website. These can help you better understand your consumers' behavior, preferences, and demands, allowing you to make data-driven business decisions.
Greater Flexibility and Control Over Inventory
When a business uses an e-commerce marketplace, they are limited with inventory control and management. With your e-commerce website, you have complete control over inventory, allowing you to manage stock levels and avoid stockouts. You may also update your product offers, pricing, and promotions without going via a third-party marketplace.
Build Long-Term Customer Relationships
Lastly, having your e-commerce website allows you to develop long-term consumer connections. With your website, you may provide customized promotions, rewards programs, and other incentives to increase consumer loyalty. You may also collect consumer data to customize future marketing efforts and improve the customer experience.
In conclusion, while using a third-party marketplace like Shopee or Lazada may seem like an attractive option for businesses in the Philippines, there are several compelling reasons why having your e-commerce website can be a game-changer. Owning an e-commerce website may help take your business to the next level by giving you more control over branding, reduced long-term expenses, superior consumer data and analytics, greater flexibility and control over inventory, and the potential to create long-term customer connections.